One of the revolutionary things about digital marketing is the ability to take your brand right where people are looking for you.  With traditional approaches, a business had to hope that the right people would see a billboard in a high-traffic area or an advertisement during a high-demand TV show. Target marketing has made it easier for businesses to identify their potential clients, find them on the internet, and focus their digital marketing efforts solely on them.    Search engine optimization (SEO) and pay-per-click (PPC) are among the most effective methods of increasing a law firm’s online visibility. They both work…