Do you feel at times as if your small business is not as creative as it could be?
Sure, small businesses are oftentimes limited in terms of what they can do compared to the bigger kids on the block.
For one, small business budgets typically are a fraction of what larger companies operate with.
Secondly, smaller companies oftentimes do not have the physical resources to be as creative as those bigger brands in the marketplace.
Lastly, smaller businesses usually do not have the name recognition those companies known the world over exhibit.
With all of that said, you’d think there may not be much opportunity for smaller brands to make a go of it.
As it turns out, don’t automatically discount the thousands and thousands of small businesses in just about every corner of the globe.
With the right amount of creativity, ample resources to get the job done, and an unwavering determination to be successful, countless small businesses can shine.
Related: Why your business needs a mobile app
How Creative is Your Small Business?
As part of that undying effort to survive, many small businesses turn to the one factor that doesn’t come with a price that is determination.
When you are a determined small business owner, the sky is literally the limit.
That said look at some of these ways to create a buzz about your small business:
- Mobile App
If you’ve been hearing about many other small businesses, benefitting from having mobile apps, you’re hearing correctly.
For many smaller companies with business app ideas, the decision to move forth with an app was a stroke of genius.
For starters, having a mobile app as part of your team allows you to do a number of things that are harder to do minus the app.
- Promote your brand to literally millions of consumers who might not otherwise know much about you. Those promotions come via blog content, videos, webinars and much more.
- Offer discounts and other specials to entice consumers through your front door or to order online from you.
- Engage consumers when they have questions, perhaps even issues with your brand.
- Have a 24/7/365 with the consumer world, something that most other efforts are hard to duplicate.
- Social media
You’ve likely heard for a number of years now that some small business owners are in fact sour on social media. But why would that be?
For a number of them, the problem is that they feel they can’t really see a true return on investment (ROI) with social networking. As a result, they tend to steer clear of it.
If you’re not already using social media, there are a ton of opportunities awaiting you when you do.
Much like the previously mentioned mobile app, social media allows you virtually non-stop connections with consumers 24/7/365.
You can also use social media to keep an eye on what your direct competitors are up to.
With countless companies on social sites these days (Facebook, Instagram, Twitter, Snapchat, Pinterest etc.), it oftentimes is not all that difficult to see what they are doing in terms of promotions and consumer engagement.
Your Customers Are Your Best Weapons
- Customer testimonials
Finally, if you have not been taking advantage of customer testimonials up to this point, you’re missing out on golden opportunities to promote your brand.
Face it; the words of a satisfied customer simply can’t be touched by all of the advertising, marketing, app promotions, social media endeavors etc. You are literally getting positive comments about your brand from the horse’s mouth, so take advantage of that.
In turn for those customer testimonials, make sure those individuals know how appreciative you are of their time and support.
As you look to create and continue a winning business formula for your brand, don’t forget about how apps, social media, and of course customer testimonials, all play huge roles.
You might also enjoy: