Crio Bru is a coffee replacement brewed using 100% roasted and ground free-trade cacao beans. Cacao (the foundation for chocolate) has long been recognized to have health benefits, and investors like Steve Sorensen have made it possible for you to enjoy the benefits of this all-natural drink.
Health Benefits of Cacao
There are many benefits associated with cacao. Cacao is extremely high in antioxidants which are vital for health because they absorb free-radicals that bombard our bodies daily. You have probably heard that blueberries are an excellent source of free-radicals, and they are – but cacao has even more! Cacao is also very high in a number of very important minerals and vitamins, including iron (cacao is the best plant-based source of iron), calcium and magnesium. Cacao also a natural mood-elevator as it stimulates the production of the “pleasure chemicals” in the brain – serotonin and dopamine.
Other health benefits of cacao are related to their high flavanol content. Flavanols (also found in red wine) have anti-inflammatory properties and may help prevent cardiovascular disease by working to reduce levels of “bad” cholesterol. Studies have also shown that regular consumption of cacao has been linked to sunburn prevention, skin cancer prevention, and healthier skin.
Theobromine is found in high levels in cacao, and is currently used to reduce blood pressure because if its action to dilate blood vessels. There is also evidence that it hardens tooth enamel, and research is underway to test its effectiveness as a cancer treatment. Finally, theobromine has an effect similar to that of caffeine in terms of encouraging wakefulness, but it does not contribute to the “jitters” that many people experience.
Cacao vs. Coffee
It is known that coffee, like cacao, has some health benefits as well. It may contribute to liver health, and it is possible that it also contributes to the prevention of skin cancer. Coffee, like cacao, is also a good source of antioxidants.
However, these benefits may be outweighed by the simple fact that they come with the negative effects of caffeine. While caffeine can be a great pick-me-up in the morning, most of us will have experienced the dreaded crash afterwards which can leave us shaky, jittery, and irritable. And if you have ever experienced a “caffeine headache” that comes not just with too much coffee but also with too little, you will know first hand that coffee is literally addictive.
Given that the benefits of cacao exceed those of coffee without any of the downsides, Crio Bru is an obvious choice for your morning beverage. Earthy and chocolaty, Crio Bru is brewed just like your regular coffee in a standard drip machine or French press. It can be taken black, or with cream and sugar.
So, if you are ready to ditch the caffeine in favor of a gentler and more healthful way to energize your day, be sure to look for Crio Bru!