New York Times, Music Labels Offer Teasers to Download, FEB 2007

"Starting this week, Suretone Records, a label distributed by the Universal Music Group, plans to distribute video files featuring popular acts like Weezer and new bands like Drop Dead Gorgeous on file-sharing networks that the industry has long viewed as illicit bazaars for pirates The label’s files are being distributed online in an arrangement with ArtistDirect’s MediaDefender unit, which is better known as a contractor hired by labels to place fake, or decoy, versions of songs or other media files on file-sharing networks to thwart would-be pirates."--Click for Full Story

Wall Street Journal, Record Labels Turn Piracy Into a Marketing Opportunity, OCT 2006

A video clip from Jay-Z's live concert in June at Radio City Music Hall is popping up on all sorts of illicit music-sharing hotspots. But Jay-Z isn't upset. "That's because the rapper, at the request of Coca-Cola Co., agreed to allow distribution of the eight-minute clip -- which included promotions for Coke -- on the peer-to-peer sites, using technology usually used to thwart music pirates."--Click for Full Story

MediaDefender will work with you to target and reach your market fanbase through appropriate keyword searches. Once the content is selected and the promotion is targeted, we can begin distribution. Cost is limited to the number of files we push out from our servers, we do not track subsequent generational sharing. Cost is per thousand files pushed out.

All clients receive weekly custom reports of redirection activity and ROI results through an online, secure, password-protected website.

Number of Attempted and redirected downloads Graphs and logs indicating peak user attempts Geographic information

click here to see sample report

The Sponsor/Advertiser

Unique targeted search-response access to fans of any choosing (music, TV, movies, game, etc...) Key consumer demographic Engage millions of targeted customers with desires Files continue to live and spread virally, even after the campaigns is ended

The Consumer/Fan

The user has the special experience of 'discovering' the new content In the Branded Content scenario, customer is getting exactly what they are look for...free content In the Commercial scenario, customer is presented with unique and compelling offerings that fit their tastes

Peer-to-Peer* Marketing is when we capture live search requests from your targeted demographic and respond with your clients’ files The files can contain a video commercial The files can contain sponsored content The key is to target your user and present them with a relevant offering or content that matches the users taste or the music/movie/TV file they are searching for Peer-to-Peer networks are similar to ‘Google’ - both take search requests and deliver content; but peer-2-peer networks are more ‘fun’ than ‘Google’ because instead of taking you to a webpage they deliver: movies, music, videogames, TV shows, etc. This makes our Redirection service like running an interactive television (video) commercial that is only viewed by your targeted audience and given the ability to interact and make immediate purchasing decisions.

This has been an exciting year for the MediaDefender Marketing team. In addition to pioneering the world’s first (and now largest) company that protects copywritten digital content (music, movies, tv, videogames, etc), we have now leveraged our technology to allow our clients to market to the world’s 300 million file sharing users. We have the ability to distribute your branded/promotional media out to your desired demographic-based on keyword(s) and their geographic location.