In this day and age, running a business can seem more complicated than it really needs to be.
For starters, you have more and more educated consumers to deal with, much of that to do with the advent of the Internet several decades ago.
Many of today’s consumers are more in-tune with what is going on in terms of trends in the business world. With that being the case, they will go out of their way looking for deals. As a business owner, you have to think even more about how best to serve your customers, otherwise running the risk of losing them to competitors.
Another factor in play is to have to deal with various regulations (especially for smaller businesses) that can put a stranglehold on your ability to make revenue. As many small business owners will tell you, higher taxes and other burdens can make it difficult to stay in business.
With all of that said, where can you turn for advice to help you and your employees improve upon how you do business?
Turning to Those with Political Knowledge
As it turns out, the business and political worlds have more in common than you might realize.
For one, much of the business world is oftentimes impacted by the decisions politicians ultimately make on both the national and local levels.
From decisions on economics to decisions on healthcare and much more, what is decided in the political realm may very well have a positive or negative effect on your revenue stream.
That said having experts in the political field in to talk with you and your employees on occasion is not a bad idea.
Whether you opt for a well-versed political expert such as Dana Perino or someone else in the field, know that you will be getting individuals with something to offer your company.
Among the benefits of having speakers like Perino come in and address your team:
- World affairs – Those with both a political and business acumen can be beneficial to your business in that they see how the two worlds collide. As mentioned a moment ago, much of what happens in the world of politics ultimately has an impact on the business world. For example, if there is a political crisis in a major foreign country, it can lead to bad news back in the U.S. When there are oil shortages in certain overseas countries, prices at the pumps in the U.S. tend to go up. While some business owners in the U.S. would see the correlation, others may not. By having a guest speaker with the knowledge of the political and business worlds, you and your team can be better adept at looking for signs of potential trouble for your brand;
- How news is broadcast – When you look at Perino’s resume or those similar to her, you see someone with a news background. That news pedigree can be helpful to you and your team in allowing you to see how the media and business can work together (or not work together in some cases). Remember, you need as much positive publicity about your brand as possible, so turning to various news outlets is something that should never be taken for granted. For instance, if you have a new product or service to offer, putting together a press release, doing a commercial etc. are ways to spread the word. Many people like Perino also know the importance of social media in today’s business and political worlds. Just look at how President Elect Donald Trump used social media over the last year or so to help him garner more attention.
No matter how your business goes about trying to make money, always consider having outside public speakers come in to talk to your team.
In doing so, you are very likely going to find one or more tips to take away from each session.
When all is said and done, those tips could be what will make your business go from being average to outstanding.