When you do business online, advertising is an inevitable part of the process. If you are looking to enjoy success online in the same manner that Nathan Mumme has achieved, learning how to master Google Adwords is key.
In this article, we will share how you can use this platform like a professional e-commerce guru.
1) Find affordable keywords/key phrases that people are searching for
The first step towards creating Google ads that kick butt is to use keywords and key phrases that people are actually using in searches.
If you come up with phrasing that nobody is using, don’t be surprised when you get no results for the money that you spend on your campaigns.
At the same time, take care to not use keywords and key phrases that are overused, as these carry a price that will drain your ad budget in the blink of an eye.
Endeavor to find the sweet spot between words that are used frequently and a price that is markedly lower than that which is being charged for premium phrases.
2) Research the keywords of your competitors
If you are trying to figure out optimal keywords on your own, the trial and error period will use up more time than you are anticipating.
Rather than be slowed down by this amateurish approach, make use of a web service known as Keyword Spy. After signing up for it, do a Google search for keywords in your niche, and profile the top companies that pop up towards the top of these queries.
Input their URL’s into Keyword Spy and watch as this program brings up the keywords and phrases that they use to promote their business.
With data on the length of their campaigns and costs, you can do your own math to figure out which phrases you can co-opt for your own purposes.
3) Create a strong unique selling proposition
Now that you know what key phrases you wish to use, it’s time to write your ad. You need to come up with copy that communicates the benefits of your service or product to your target customer in a way that separates you from your competitors.
What do you do better than them? What do your customers need that they aren’t getting from established players? When you are able to answer these questions succinctly, you’ll have a strong unique selling proposition that you can present to your market.
4) Dangle an offer that your customers will have difficulty refusing
Next, offer your customers a strong reason to click on your ad. After defining yourself in the first line, dedicate the last lines towards an offer that a value-minded customer will have a hard time ignoring.
If they aren’t clicking through to buy, they should at least do so to find out more on your website. Offer guarantees, first-time buyer sales, and so on. If there is a call to action, they will click.
5) Create a relevant landing page and track conversions
Close the deal on your landing page. When ad clickers arrive on your site, it should not be to the home page, as there will be confusion with regards of what to do next.
The place where they land should have references to the deal they were reading about in your ad. That way, they will be able to work out what they should do next (that is, continue down the path to buying or signing up for your list).
Track how many clickers move through to the checkout to track ad effectiveness, and make changes as necessary.