As the owner of a small business, you’re always looking for new ways to get your company’s brand on the radar of prospective customers. If you don’t already, utilising social media in business is a great way to engage with current customers in addition to appealing to new ones. Indeed small business social media marketing strategies have an advantage over big companies because social media effectiveness boils down to engagement. If a business doesn’t engage with its customers, chances are good that it won’t have success in social media marketing. In order to perform well on social media, many…