In this day and age, running a business can seem more complicated than it really needs to be. For starters, you have more and more educated consumers to deal with, much of that to do with the advent of the Internet several decades ago. Many of today‚Äôs consumers are more in-tune with what is going on in terms of trends in the business world. With that being the case, they will go out of their way looking for deals. As a business owner, you have to think even more about how best to serve your customers, otherwise running the risk…