The internet has completely revolutionized we do just about everything and nowhere is that truer than in the world of business. In fact we have already seen many businesses who have failed to move with the times, face bankruptcy and closure, this is the measure of just how much things have changed.
With all of this in mind then, it is vital that you drag your business into the new age and one of the best ways to do so is through the use of social media. Social media has an incredible amount of upsides for your business and if you don’t currently use it, here are just a few reasons why you should.
Finding high quality staff to work in your business is no l longer the chore that it used to be and with social media channels such as LinkedIn, you can recruit with ease. Whether you are looking for a specific position or you are planning for the future, you can view a huge range of profiles on LinkedIn, as well as being able to vet any candidates, before they even walk through the door. Another great social media option when it comes to staffing is ShiftPixy, a novel app which puts companies in touch with part-time shift workers, the perfect way to manage your business’ needs without adding to your payroll.
From a marketing standpoint, social media really in manna from heaven as it gives you instant access to millions of potential customers. If you choose to, you can invest money into social media marketing so that you can reach a targeted audience and thanks to the detailed analytics which social media sites offer, you can really drill down into your demographics and ensure that they see what you are offering. You can also use social media for free marketing as you can share photos, videos and descriptions about your products and your business on the whole. Nowhere else in the world will you get the level of exposure which social media can bring you.
Social media gives you the perfect opportunity to connect directly with your new and existing customers, on a human level. Customers want to know that they can trust the brands and the businesses that they are using and if you are able to reach out to them every now and again though social media, this trust will be off the charts. It is rare that companies would get the opportunity to speak directly with their customers and clients but that is exactly what you can do on social media.
You don’t need your own website to sell directly online, these days you can do it straight from your social media page. What this means is that your customers can see your page, like what it is all about and then buy your products without even leaving the site, this will boost sales and brand awareness.