Posts Tagged“business”

Mobile commerce is changing the face of business, according to industry insiders like Dan Schatt. No longer is it acceptable for businesses to limit themselves to traditional marketing channels such as television, print, and billboards. Instead, they need to be on mobile devices. They need to be on the go with consumers, talking about their products in real-time, giving them offers they can only get when they’re in front of their computer or phone. This is the new face of business, and it’s one that’s being driven by mobile commerce. There are many reasons for this. Here are some of…

Needless to say running a company is a lot of responsibility. With that thought in mind, do you feel as if you have all your bases covered? One of the key and what can be maddening bases to cover is all the paperwork you must deal with in owning a business. Making sure you do not strike out with such paperwork is key to running a successful operation. So, what should you be focusing on when it comes to covering your paper trail as a business owner? Make Sure You Are up to Speed on Paperwork One of the most…

SEO stands for Search Engine Optimization, and it’s a term that includes all the strategies and factors to consider when you want to increase the quantity of traffic to your website. We’ve all heard this acronym at least once, but it’s easy to underestimate its complexity and how fundamental it is.  If you want people to find you, you can’t ignore SEO and Google-related ranking factors. Many people have doubted its effectiveness due to search engine algorithm updates and the way results are shown, but that’s a huge mistake. Technology is constantly evolving and SEO is no different, as new…

Running a business is complicated enough, so you wouldn’t want to face tax issues while you’re at it. Since it’s your responsibility to pay taxes, and you’ll be the one facing consequences if something is awry, it’s important to get it right each financial year. If you plan to file your tax return online, but you’re worried you might be in over your head, the following simple tax tips should help:   1. Automate Expense Tracking The good thing about using technology in business is that you eliminate the risk of human error. Recording your expenses can take a lot of…

One of the revolutionary things about digital marketing is the ability to take your brand right where people are looking for you.  With traditional approaches, a business had to hope that the right people would see a billboard in a high-traffic area or an advertisement during a high-demand TV show. Target marketing has made it easier for businesses to identify their potential clients, find them on the internet, and focus their digital marketing efforts solely on them.    Search engine optimization (SEO) and pay-per-click (PPC) are among the most effective methods of increasing a law firm’s online visibility. They both work…