Posts Tagged“SEO”

SEO stands for Search Engine Optimization, and it’s a term that includes all the strategies and factors to consider when you want to increase the quantity of traffic to your website. We’ve all heard this acronym at least once, but it’s easy to underestimate its complexity and how fundamental it is.  If you want people to find you, you can’t ignore SEO and Google-related ranking factors. Many people have doubted its effectiveness due to search engine algorithm updates and the way results are shown, but that’s a huge mistake. Technology is constantly evolving and SEO is no different, as new…

One of the revolutionary things about digital marketing is the ability to take your brand right where people are looking for you.  With traditional approaches, a business had to hope that the right people would see a billboard in a high-traffic area or an advertisement during a high-demand TV show. Target marketing has made it easier for businesses to identify their potential clients, find them on the internet, and focus their digital marketing efforts solely on them.    Search engine optimization (SEO) and pay-per-click (PPC) are among the most effective methods of increasing a law firm’s online visibility. They both work…

Search engine optimization (SEO) is the 21st century’s biggest buzzword. Because the profession and skill is not – yet – protected, everyone can call themselves and SEO expert, or even start their own search engine optimization company. And, unfortunately, many have. There is a lot of money to be made in SEO, which means it is interesting for those looking at making a quick buck with nothing but basic skills. When you consider that SEO services can cost between $5,000 and $10,000, without ongoing work and maintenance, it is easy to see why it is so attractive. So how do…

When it comes to your company’s brand outreach efforts, would you say you are truly doing the best you can? Answering that kind of question of course comes with a number of bells and whistles. First, you may be restricted by your company’s budget, leaving you limited room to really do all the pertinent marketing and social outreach you need to do. Secondly, you may not have the right pieces in place (notably employees) in order to spread your message as you would truly like to. Lastly, you may not really understand just how important getting your brand message out…